In a strategic move to amplify their digital footprint, members of the Plateau Bloggers and Online Media Association (PLABOMA) are combining technical expertise with strong ethical principles to achieve greater online impact and sustainability.
The association’s recent in-house training on October 25, 2025, highlighted this dual focus, equipping members with advanced monetization tools while reinforcing the foundational values that build audience trust.
Setting the stage for the session, immediate past chairman Friday Bako re-emphasized that ethical practice is not optional but essential for professional credibility and longevity.
“As members of a professional body, our conduct must reflect integrity and respect. Ethics build trust and credibility within an organization, and that is what has sustained PLABOMA from inception,” Bako said.
He urged bloggers to uphold personal, professional, business, and social ethics, framing them as critical for both individual reputation and collective corporate engagements. This ethical framework, he argued, is what allows bloggers to be taken seriously as entrepreneurs.
“Many of us started blogging as a hobby, but today it has become a source of livelihood. Every blogger must develop business ethics and treat their platforms as serious enterprises,” he stated.
On the technical front, the association’s secretary, Ibrahim Kallamu, demystified key online tools that directly impact a blog’s visibility and revenue potential. He directly linked professional presentation with effective technical optimization.
“Some of our blogs appear like personal or e-commerce sites rather than media platforms. As professionals, we must ensure our blogs reflect the niche we represent — whether news, entertainment, or lifestyle,” Kallamu advised, outlining how a clear niche improves SEO and audience targeting.
He detailed the practical use of Search Engine Optimization (SEO), Google My Business, Google Search Console, and Google Analytics, explaining that mastering these platforms is no longer a luxury but a necessity for growth.
“Optimizing these tools boosts traffic, improves ranking, and increases potential earnings from online platforms,” Kallamu said, encouraging members to be consistent and leverage social media to amplify their reach.
Chairman Matthew Tegha connected the technical and the ethical by focusing on the power of storytelling, arguing that even the best SEO is futile without content that resonates on a human level.
“Blogging is not just about sharing information; it’s about creating emotional connections. Stories inspire action, shape perception, and strengthen communities,” Tegha stated.
He advised bloggers to develop creative storytelling techniques that evoke emotion and inspire engagement through written articles, short videos, reels, and podcasts.
“A great story is memorable, relatable, and purposeful. People remember how your story makes them feel. As bloggers, we must use our platforms to promote peace, justice, and positive change,” he added, providing the ultimate goal for leveraging their growing online influence.
The training concluded with a commitment from members to apply this blended approach, using ethics as their compass and SEO as their map to navigate the digital landscape for greater impact.
